How people can connect to internet

People connect to the Internet and access content in many different ways. When it comes to the physical connection to the Internet, the market presents a number of options:
• Dial-up
• 3G (third-generation mobile and wireless communication)
• Wi-Fi and WiMAX
• Broadband
• ADSL (asymmetric digital subscriber line)

And that list goes on. The devices people use vary from mobile phones and small handheld devices to personal notebooks and desktop computers. The environment that people are in when they access the Internet also differs:
• At home
• At the office or place of work
• In libraries and education centers
• In Internet cafés and coffee shops
Not only do these environmental factors affect how people use the Internet, but also their reasons for using the Internet can have an effect on how they interact online.
For some people, it is primarily a communication channel, and their online activity is focused on their e-mail in-box, while for others it may be a research channel, with search engines playing a large role in their online experience. Having such a diverse audience means that there are many channels available to marketers when it comes to eMarketing.

So what does this all have to do with marketing? Marketing is about conversations, and the Internet has become a hub of conversations. The connected nature of the Internet allows us to follow and track these conversations and provides entry points for all parties. What follows in this book are ways of conversing with potential and existing customers using the Internet.